It’s done this by scrapping the utilitarian search function that existed there before and instead introducing more attractive, full-bleed images to invite users to browse listings while also highlighting potential destinations. To that end, one of the main focuses for Airbnb has been on cleaning up the presentation of its homepage for mobile users. It will also provide a more consistent experience for those who later re-visit the site or book a stay through their desktop browser.
But for those who aren’t already Airbnb users, the update will provide a better introduction to its marketplace of places to stay. The company says that about 20 percent of its web traffic today comes from mobile devices, but that will no doubt increase as more users become comfortable with not just browsing but also booking reservations on their mobile devices.Īirbnb has mobile apps many existing guests are familiar with for that use case. With the update, Airbnb is hoping to improve the user experience for what is today a small but growing number of users. The update not only will make the mobile site more attractive and usable for potential guests, but will also make future development easier as Airbnb moves to more responsive design. Global hospitality startup Airbnb is launching a major update to its mobile web experience today in an effort to reach more users accessing the site on their smartphones.
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